1. How to build an SEO friendly website that ranks well in Google.
If you want your website to rank well in Google, you should make sure it’s SEO friendly. SEO stands for Search Engine Optimization, and there are many things you can do to make your website SEO friendly.E.g. using the correct keyword phrase, identifying the right keyword phrase, ensuring website speed, having relevant content, having a good title tag, a good description tag, keyword usage & ranking keywords & strong backlinks.
SEO can get complicated because intent-based approaches are not correct for all websites or businesses.
Therefore, there is a process you should follow to make your website SEO friendly. Basic principles include:
1. Test as often as you can, collect as much data as possible, see what works, what doesn’t, and use the best practices to improve your site.
2. Deploy platform tools that monitor site performance so you know what is impacting the performance.
3. Evaluate the content strategy to find out what works and what doesn’t.
4. Focus on SEO-friendly content. It is imperative to optimize the content to make it rank better for search engines like Google.
An SEO-friendly website is one that keeps users on the site, keeps them reading/visiting the content, and provides a good experience for a user while they are on the site. Regular testing is a good way to achieve resourceful results.
The fundamental driving force behind the internet is convenience & speed, making sure the experience of using a website is assigned & fast as possible is essential for the traffic volume.
2. Why is your website not ranking in Google?
Poor website design Poor content. Poor on-page optimisation. Broken links. Missing title tags. No content. No meta description. Not following Google's guidelines. Ignoring the search engines E-mailing irrelevant email addresses.
Some of those issues can be fixed through an SEO audit. However, there are many other issues that come into play, and the good news is that you can fix them with “design thinking”. It’s a “systems thinking” approach to problem solving when searching for solutions to complex problems. Upon investigation, you will find answers to the questions below.
Poor website design and search engine accessibility E-mail addresses that link to irrelevant addresses and spam.
Bad content Poor on-page SEO. IDs not working the way they should. Selenium testing missing. Callouts that are not working the way designer expected.
Broken links Missing pages. Disorganized navigation. Images not displaying. Routed pages. Poor on-page SEO.
Missing title tags Not following Google's guidelines. Missing meta description. Not following Google’s guidelines.
Not following Google’s guidelines. Ignoring search engines E-mailing unwanted e-mails.
E-mail addresses that link to irrelevant addresses
Spam
If you notice any of those issues above, then you need to address these problems. To do that, you should ask questions like:
What can we do to make improvements?
How does this affect the overall quality of our site, and what can we do to address these issues?
Now that we have answered our first question above, it helps to focus our efforts on the second question. As per Google itself, they advised us that the first problem we should solve is that of website design.
Then, the next critical question is how to solve the second problem. Here lies the genius of Google Analytics. They have explained that we have to solve the first issue, which is website design. The second critical problem is that of on-page SEO.
3. What are the common mistakes made while building a seo friendly website?
There are lots of mistakes that are made when building a website for SEO. The first is not having a mobile friendly website. Google has clearly stated that they view a mobile friendly website as an essential element to having a website that is worthy of ranking and it is something that they take into consideration when ranking websites.
Another mistake that people make is that they don’t provide their website’s URL in the website’s bio. Most keywords will match to your website’s URL so (for example) if I search for coaching or relationship coaching, the website that I will get will be different to those that don’t provide their URL in the bio section. This makes for a confusing experience for users and leads bad SEO. If you are planning to invest in an SEO-friendly website, make sure you provide your website’s URL so that your users know what to do next.
According to Moz, Google has clearly stated that the website level content is a must as it enhances the sites ranking and this means that the website content needs to be optimized for you to get Google’s trust. Another reason why it is important to provide your website’s URL is because your website’s URL directly affects your SEO. If you have a website, you have a website. Helping your customers get to it will improve your SEO and make it more likely that Google will trust your website and if they trust your website well, they will give you more traffic. All that you need to do is explain what the website does, how you use it, and give them the opportunity to sign up for your mailing list. Your website needs to be SEO-friendly for it to rank highly, and according to Google, it’s also important to have a good balance between images and the website content as Google views images as a user follow up call.
One thing that you need to pay attention to when planning a website for SEO is that you need to make sure you actually see the website through Google’s eyes.
4. How to hire a seo friendly web designer?
If you want to hire a web designer who will build your site with SEO in mind, here are a few questions you can ask them:
1) What is your strategy for getting new customers from search engines?
2) Does your design team have any SEO training or certification?
3) What is your strategy for getting the content of my site found?
According to the old notion, a website was defined as a log or systematic document provided by a company to an individual (read: an employer) for use by him/her, in order to do business with the company, and then disposed of. But today, the term website has become overused compared to its original meaning. Though the we see websites in our day to day life, but how digital companies build their websites is very different from the offline world. Read on to know some practical tips to start building your ideal SEO friendly website.
An SEO friendly website is a site that:
Let us understand SEO-friendly website apart from the practical tips. Besides the ones mentioned above, here are some other things that you should keep in mind while writing a fantastic SEO-friendly website design, that outperforms the rest:
Website architecture is the source of inspiration and main point of focus for a professional designer. The structure of the website is always essential and should be pretty good, as the content should be central and prominent on the website. Try to stick to three main guidelines for the website architectural.
A basic web design varies from a simple blog, which most of the websites are, to a more sophisticated design such as responsive web design. Google uses sophisticated techniques to determine the design quality of any page, so do not let your website rank low in search engine results pages. Here are some UX best practices to follow while designing a website:
If you have a fancy website, would a logo with fancy colors help you grab the customer’s attention? In reality, half your website will be wrapped in a single web space, so the most important part is the logo and colors.
5. What are the techniques and methods used for seo optimization of your website?
SEO optimization is the process of improving the way your website is seen by search engines like Google. While you may know a lot about your business or industry, search engines, on the other hand, have a very limited understanding of what’s going on on your website.Therefore, good SEO strategies have a crucial importance in improving your site’s visibility and, as a consequence, its potential for traffic and sales.
We marketers are lucky to have a sophisticated understanding of Google’s Webmaster Guidelines for webmasters. Most importantly, our knowledge of how to get included in Google’s search results pages informs us about the information we need to include on our site to achieve maximum visibility and SEO potential.
Building your site’s SEO will be more complicated and will require more time and effort than optimizing your website’s appearance in Google search results. However, it is clear that these tasks will absolutely have an impact on both the direct and the indirect measures of your marketing and online presence. So, you can count on being included in Google search results, if you do the following essential activities.
Keep Good Records
To make sure that your Google Webmaster Guidelines page’s title and description are as SEO friendly as possible, create a copy of them by using a text editor, like Sublime Text 3. On that page, you can use bold, italic, and any other font, color, or style. Just make sure that the text has good readability, and that the font size is very close to the standard 15-point font.
Perfect Your Listing in Google
Consider biases, and how search engines notice them. Or you can use services such as ListFlow for discovering implicit preferences search engines may have concerning content. Always use modern language that clearly describes the content you’re trying to show Google. On the same topic, consider embeddable SEO developed tips. You need to have a proof for them of course, because if it isn’t credible, then you simply will not include it on your list.
